Goal
The goal of this app is to empower users to discover areas with the greatest marketing potential to start or expand their business.
Process
1) Define area of interest and customer type
1. Enter any cities in US or Canada. 2.Define your target audience profile.
2) View locations ranked by score, highest to lowest.
User can click in a location to view the general details, such as Total population and Households. In addition, they can view the factors that they cared about, such as Age, Education, Employment, etc.
3) Compare locations to choose the best fit
User can choose different locations from the results list to compare each factor.
4) Update factors and the weighting (in %) of each factor
Users have the flexibility to modify and add new factors to see an updated list of results. Additionally, they have the option to adjust the weighting of each factor for a more refined list of locations.
5) Share location results with others
Users have the option to share the analysis results with others through links or email invitations.
6) Manage saved analyses and analyses shared by others
On the bottom tab, users can manage their saved analyses. Moreover, they have the ability to replicate analyses shared by others and tailor them to their preferences.
7) Start a new analysis anytime
Users have the ability to create a new analysis at any time simply by clicking on the “+” option.
8) Update user profile and send feedback
User can easily update their profile info, such as password, and send feedback to us, especially since the platform is still in its early stages.
Key learnings
- Created a step by step simple process that easily lead users to view the location results.
- Learned interactive mobile prototyping to assist stakeholders in gaining a clearer understanding of the app’s functionality.
- Developed proficiency in collaborating with stakeholders and developers remotely using agile development methodologies to bring the product to life and continually improve it through iterations.